China’s digital health-care revolution

China's eHealth
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According to a report realized by the Boston Consulting Group about the digital health-care revolution in China, the eHealth market will expand from $3 billion in 2014 to $110 billion in 2020. The three trends that are driving this revolution and are specific to China, are highlighted in this study.

The first is the widespread adoption of new technologies, and especially mobile devices. Nearly 40% of the Chinese population has a smartphone and uses the device for three hours a day, including on e-commerce platforms. Given the maturity of the online market, the government reduced barriers in e-commerce, making it easier to register online pharmacies.

 

Business model digital health china

 

The second is the continuing effort by the Chinese government to support eHealth initiatives in order to address long-standing inefficiencies and unmet needs within the health care system. A connected health care system can help mitigate the overutilization of large hospitals in China by remoting physical consultation, developing new distribution channels, and proposing solutions that allow continual communication between physicians and patients.

The third trend is an increasingly favorable regulatory environment that offers investors exposed to the health market an unprecedented opportunity. Alongside pharmaceutical groups, traditional distributors and supplementary health insurance companies, many digital businesses are developing multiple useful and lucrative services. For instance, giant Baidu, the Chinese equivalent of Google, offers its users new services such as online appointment booking or online diagnosis.

 

read the article on BCG.Perspectives
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